On June 20, the Biebs, in conjunction with Give Back Brands (a company that commits a portion of its proceeds to charitable causes) is releasing a female fragrance aptly titled "Someday." But a melodramatic commercial for the scent is already spreading across the Internet (above).

The ad featues Bieber and an unidentified blonde and bares an eerie resemblance to Calvin Klein's "Obsession" campaign from the 80s, specifically the JB look-alike who fawns over an older woman. In Bieber's commercial, however, he floats around a sunset-tinged sky aimlessly with his female friend while seemingly inhaling her larynx.

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